ColourPop makes a colorful entry into the mascara sector

Colourpop Cosmetics is making a bright and beautiful debut into the world of mascara. The cruelty-free beauty brand is launching seven new ‘BFF' mascaras Thursday, in a range of tones from classic black to royal blue, minty teal and a cool lilac, as first reported by HelloGiggles. The brand first unveiled the black version of the mascara to its 6.9 million followers on Instagram earlier this week, revealing that it had been working on the product for 13 months, and had tried out "over 5000 combinations of brushes and formulas".

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